The Art of Banarasi Weaving: A Heritage Passed Through Generations
Discover the intricate process behind creating each Banarasi silk saree and meet the master artisans who keep this ancient craft alive.
READ MORE
Case study · 5 min read
Reshatara
Launching a new Banarasi silk label as a luxury brand online
- Role
- UI/UX designer
- Field
- B2C e-commerce
- Timeline
- 1 month
- Tools
- Figma, ChatGPT
- Scope
- Responsive web and mobile
- Status
- Launched
The brief
Reshatara needed a website that would establish it as a premium Banarasi silk brand from day one, and hold its own next to long-established heritage houses.
- PositionLook premium enough to justify the high prices.
- HeritageCommunicate the craft and history behind every piece.
- ShoppingMake buying effortless on desktop and mobile.
How do established heritage labels present luxury online?
I analysed leading Banarasi and Indian luxury labels for imagery, storytelling, craft and product presentation, then presented the findings to the client.
Premium starts with the imagery
Banarasi Baithak opens on a dark, full-bleed campaign shoot and sells every category through styled photography. That is why Reshatara's homepage opens on hero shoots rather than a product grid.
Story and craft come before the shop
Vraj:bhoomi explains who makes the fabric and how, from hand-carved blocks to natural dyes, before it shows a single product. Reshatara's About us page follows the same order, putting the weave and the weavers ahead of the shop.
Images carry the message
Tilfi's sarees collection is almost all photography: full-length styled shots with only a name and price beneath. Reshatara's collection pages keep the same restraint, so the sarees do the selling.
Where the research landed
A photographic, story-led website where craftsmanship is the proof of luxury.
Built on the Reshatara brand book
Colours drawn from traditional silk, type from the brand book, core components and an art direction led by the fabric.
Primary buttonBuy now, Explore shop
BUY NOWDefault
BUY NOWHover
Secondary buttonAdd to cart
ADD TO CARTDefault
ADD TO CARTHover
QuantityProduct page
1Default
IconsHeader, filters and shop
Search
Wishlist
Bag
Account
Filter
Close
Art direction
Close-ups of the fabric and styled shoots do most of the talking. The hero slides, as they run on the site.
Working prototype
A working build of the landing, collection, product and About pages, on desktop and mobile, with notes on the key decisions.
reshatara.com
STORIES & INSIGHTS
Understanding Zari Work: Gold and Silver Threads
Learn about the precious metals used in zari work and how to identify authentic gold and silver threading in your Banarasi sarees.
READ MORE
Styling Your Banarasi Saree: Traditional Meets Modern
Explore contemporary ways to style your traditional Banarasi saree for different occasions while maintaining its timeless elegance.
READ MORE
FREE SHIPPING ON ORDERS OVER ₹5000
EXPLORE SHOP
EXPLORE FESTIVE WEAR
DISCOVER THE CRAFT
We source only the finest silks, hand-selected in collaboration with our master weavers. Handcrafted in Varanasi.
Learn More
COMING SOON
An exclusive collection of lightweight pure silk sarees perfect for the monsoon season. Featuring vibrant colors and contemporary designs while honoring traditional craftsmanship.
NOTIFY ME
STORIES & INSIGHTS
The Art of Banarasi Weaving: A Heritage Passed Through Generations
Discover the intricate process behind creating each Banarasi silk saree and meet the master artisans who keep this ancient craft alive.
READ MOREUnderstanding Zari Work: Gold and Silver Threads
Learn about the precious metals used in zari work and how to identify authentic gold and silver threading in your Banarasi sarees.
READ MOREStyling Your Banarasi Saree: Traditional Meets Modern
Explore contemporary ways to style your traditional Banarasi saree for different occasions while maintaining its timeless elegance.
READ MOREJOIN US
NEWSLETTER
Your email addressSUBSCRIBE
All SareesBridal CollectionFestive CollectionSeasonal CollectionNew Arrivals
About UsOur ArtisansJournal
Shipping & DeliveryReturns & ExchangesSize GuideTrack OrderFAQs
© 2026 Reshatara. All rights reserved.
Privacy Policy · Terms of Service · Cookie Policy
reshatara.com/collections/sarees
No sarees match these filters.
FREE SHIPPING ON ORDERS OVER ₹5000
Each Reshatara saree is a hand-woven symphony of pure silk and authentic zari, meticulously crafted by master artisans in the heart of Banaras.
No sarees match these filters.
NEWSLETTER
Your email addressSUBSCRIBE
All SareesBridal CollectionFestive CollectionSeasonal CollectionNew Arrivals
About UsOur ArtisansJournal
Shipping & DeliveryReturns & ExchangesSize GuideTrack OrderFAQs
© 2026 Reshatara. All rights reserved.
Privacy Policy · Terms of Service · Cookie Policy
reshatara.com/pages/about
Our roots run deep in the loom. We celebrate generations of artistry, preserving the timeless pride of those who keep our traditions alive.
reshatara.com/products/tara-champagne-gold
₹11,999
Experience the luxury of pure Banarasi silk adorned with intricate gold zari work. This masterpiece takes over 3 months to handweave by skilled artisans in Varanasi. Features traditional butis and a rich pallu with fine detailing.
Woven In: Rupganj, Narayanganj, Bangladesh
Color: Light Lemon and Grey
Material: Pure Cotton
Saree Length: 5.4 m
Blouse Piece: Yes
Wash Care: Dry Clean
Quantity
1
4 in stock
FREE SHIPPING ON ORDERS OVER ₹5000
₹11,999
Experience the luxury of pure Banarasi silk adorned with intricate gold zari work. This masterpiece takes over 3 months to handweave by skilled artisans in Varanasi. Features traditional butis and a rich pallu with fine detailing.
Woven In: Rupganj, Narayanganj, Bangladesh
Color: Light Lemon and Grey
Material: Pure Cotton
Saree Length: 5.4 m
Blouse Piece: Yes
Wash Care: Dry Clean
Quantity
1
4 in stock
NEWSLETTER
Your email addressSUBSCRIBE
All SareesBridal CollectionFestive CollectionSeasonal CollectionNew Arrivals
About UsOur ArtisansJournal
Shipping & DeliveryReturns & ExchangesSize GuideTrack OrderFAQs
© 2026 Reshatara. All rights reserved.
Privacy Policy · Terms of Service · Cookie Policy
Banner
The category name over a close-up of the zari, with a short line on how every saree is made.
Grid size
Shoppers choose how many sarees sit in a row: fewer to study the weave, more to scan the whole range.
Products
Full-length styled photos with only the name, shade and price. Filters sit beside them, and open from a button on a phone.
Pages
A results count and page numbers, which follow the grid size you pick.
Footer
Newsletter, shop links, brand pages and customer service.
Hero
Two women in Banarasi silk against old sandstone. The photo sets the mood before a word is read.
The thought behind the thread
A short opening note on what ReshaTara is and who it is for.
Our journey
How the brand began, beside a photo of the weavers at the spinning wheel.
Our philosophy
Pride, Purity and Intention, one value at a time.
The commitment
Navy beside the loom: luxury measured in time, craft and care.
The founder
Her story in her own words, from lessons at home to NIFT to ReshaTara.
Footer
Newsletter, shop links, brand pages and customer service.
Photos
A full-length shot with close-ups, from the zari border to the blouse back.
Details
Name, price and how the saree is made, then origin, colour, fabric, length and care in one short list.
Buying
Quantity, stock left, and two actions: add to cart to keep shopping, or buy now to check out straight away.
Related products
More sarees, so shoppers can keep browsing without going back. On a phone they sit in a carousel.
Footer
Newsletter, shop links, brand pages and customer service.
Hero
Full-bleed photo carousel with one gold call to action, and the shipping offer in the slim bar above.
The name
Resha, the silk fibre. Tara, the star. The new brand introduces itself before any shopping starts.
Shop our collection
Bridal, Festive and Seasonal. Shoppers pick by occasion, the way most people buy Banarasi.
From sketch to saree
Illustrations of how a saree is made, from pattern sketch to hand finishing.
Craftsmanship
A macro shot of the loom and one promise: master weavers, handcrafted in Varanasi.
Shop by category
Dupatta, Sarees and Suit set. Sarees sit larger, as the core of the brand.
Spotlight banner
A flexible slot for whatever's live or launching: offers, collaborations, new drops. Shown here as a seasonal launch with a countdown.
Journal
Recent stories on weaving, zari and styling, so the craft keeps talking beyond the shop.
@reshatara
The Instagram feed as social proof, set in the wine colour.
Footer
Newsletter, shop links, brand pages and customer service.
Did the design work?
Reshatara wasn’t tested with shoppers, so the measure is the brief: whether the design met the goals it set out with.
What the result shows
Research led the design
Competitor findings were presented to the client before any screen was designed.
Every goal designed for
Position, heritage and shopping each have a home: premium photography, the craft story, and a full browse-to-buy flow.